I created this spec piece to demonstrate my ability to write clear, structured materials that support scientific communication in an academic context. The brochure introduces the services of a biomedical research laboratory and is aimed at principal investigators, postdoctoral researchers, and PhD students.

The goal was to translate technical details about lab infrastructure, equipment access, and service workflows into concise, approachable copy that highlights the lab as a reliable and collaborative research partner. While not promotional in a traditional sense, the brochure is written to communicate strengths, build trust, and help prospective collaborators understand how the lab can support their work.

The tone is informative and precise, balancing professionalism with accessibility to ensure that scientific audiences can quickly see the lab’s value and capabilities.