When GetYourGuide decided to significantly scale their organic content as part of a six-month project, they brought in a dedicated team of freelance copywriters and editors to make it happen. As part of this initiative, I was hired as a Senior Copy Editor to ensure all articles met the highest editorial and SEO standards.

My role involves leading a team of freelance copywriters and providing detailed feedback on writing style, structure, and SEO optimization. I ensure every article for the "Explorer" aligns with GetYourGuide’s editorial guidelines, brand tone, and strategic goals. This includes reviewing and editing long-form content and refining meta titles, meta descriptions, image alt-texts, and captions to maximize search performance and user engagement.

The project's focus is clear: scaling quality content while maintaining brand voice and SEO standards — a balancing act that requires efficiency, creativity, and clear communication across the team. Early indicators suggest that the initiative is on track to meet (and likely exceed) its ambitious targets for traffic and engagement.