Jeannette Schwab, the owner of an organic hair salon in Graz, was struggling with her online presence. Her website was cluttered with outdated content and services she no longer offered. Clients were unsure if she even provided haircuts based on the site. The goal was to declutter the website, create a new design that reflected the organic nature of her salon, and clearly communicate what clients could expect. Additionally, we needed to create a mobile-friendly site with faster loading times and improved SEO.
Objectives
Holistic Design: Develop a visually appealing and organic-inspired look that is clean and decluttered, reflecting the salon's ethos.
Restructuring: Streamline the site by removing outdated content, highlighting essential information, and enhancing navigation.
Accessibility: Create mobile and tablet versions to reach a broader audience.
SEO and Traffic Growth: Implement SEO best practices to drive targeted traffic, improve site structure, and update the Google My Business profile.
Key Results
Significant Traffic Increase: The mobile-friendly redesign led to a substantial increase in organic traffic and user engagement within four months. The enhanced content and SEO efforts positioned Jeannette at the top of Google’s local search results.
Enhanced User Experience: The new site made it easy for clients to find necessary information and contact the salon through various channels.
Increased Conversions: Thanks to improved visibility on Google, Jeannette attracted so many new clients that she temporarily had to pause accepting new ones due to the surge in demand.
