iTranslate is a leading translation app targeting language learners and travelers. Nonetheless, the translation app space is highly competitive and delivering high-value content was essential to stand out. That’s one of the biggest reasons why we developed several landing pages to promote new and improved key product features, including text, voice, camera, and offline translation, as well as a keyboard extension. We also created a language learning hub to demonstrate how users can utilize iTranslate for language learning.
Objectives
Feature highlighting: Create dedicated landing pages for each of iTranslate’s main features to showcase recent product updates and improvements.
SEO and traffic growth: Use these landing pages for internal backlinking within blog posts and to support paid ads, driving more targeted traffic to the site.
User engagement: Develop a language learning hub to engage users interested in learning new languages with iTranslate, positioning the app as a valuable tool in their learning journey.
Key Results
Significant traffic increase: Through the strategic use of these landing pages and consistent SEO-driven content on the iTranslate blog, we achieved a year-over-year organic traffic increase of over 250%.
Improved user experience: The new landing pages provided a clear but detailed presentation of iTranslate's key features to interested users, which contributed to higher user engagement on both the website and within the app, as well as driving app installs in general.
