"Typeright" is an AI writing assistant developed by iTranslate, designed to compete with Grammarly. The goal was to create a clean, minimalistic website that highlights Typeright's features and ease of use. My role involved crafting the copy for the entire website, including the features page, while collaborating closely with the design team to ensure the text complemented the design.

The process began with discussing preliminary design concepts and creating a wireframe. Maintaining the distinctive iTranslate look and voice was crucial. As is common when developing a new product website, we created multiple copy variations to find the perfect tone that clearly conveyed the app’s functionality and benefits. The final design achieved a sleek, straightforward appearance that aligned well with the copy. The app’s features were given a dedicated page to illustrate the benefits of using Typeright and Typeright’s PRO version.

Additionally, I manually translated the entire website from English to German, ensuring a natural and accurate localization. After the Typeright website launched, I created targeted marketing landing pages for Google search ads, which significantly increased app installs.